Case Study: Yum China Social Media Strategy

Eager to learn how Yum China is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yum China.

Continue reading to find out!

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Yum China, a subsidiary of Yum Brands, is a leading restaurant company in China. With its headquarters in Shanghai, the company operates over 9,000 restaurants across more than 1,400 cities in China, aiming to serve the diverse tastes and preferences of its customers.

Before: The Challenges of Social Media Marketing

In leveraging social media platforms, Yum China has successfully implemented several key strategies to connect with its target audience. Firstly, the company utilizes engaging and visually appealing content to capture the attention of social media users. Through vibrant images and videos, Yum China showcases its delicious menu items, enticing viewers to visit their restaurants.

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After: Yum China's Successful Social Media Strategy

Secondly, Yum China actively engages with its customers by encouraging user-generated content, such as sharing photos and experiences at their restaurants. This approach not only creates a sense of community but also generates a positive brand image through authentic testimonials.


Additionally, Yum China effectively utilizes social media platforms as a customer service channel. They promptly respond to customer queries and feedback, demonstrating their commitment to providing excellent service and addressing any concerns.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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