Case Study: Yuexiu Property Social Media Strategy

Eager to learn how Yuexiu Property is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yuexiu Property.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Yuexiu Property is a prominent real estate developer primarily based in China, with a strong presence in Hong Kong and Macau as well. With its headquarters located in Guangzhou, the company caters to a diverse range of clients comprising both residential and commercial property buyers and investors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Yuexiu Property has adopted several commendable strategies to engage with its target audience effectively. Firstly, the company maintains active profiles on various social media platforms, such as WeChat, Weibo, and LinkedIn, ensuring comprehensive coverage across different demographics and markets.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Yuexiu Property's Successful Social Media Strategy

In addition to consistent presence, Yuexiu Property leverages social media to showcase its projects, providing detailed information, high-quality visuals, and virtual tours. By empowering potential buyers with immersive experiences, the company successfully generates interest and engagement, ultimately driving conversions.


Furthermore, Yuexiu Property utilizes social media to share industry insights, market trends, and expert perspectives. By positioning itself as a knowledge hub, the company establishes credibility and trust among its audience, establishing itself as an authority in the real estate sector.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video