Case Study: YTL Corporation Berhad Social Media Strategy

Eager to learn how YTL Corporation Berhad is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for YTL Corporation Berhad.

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YTL Corporation Berhad is a Malaysian-based conglomerate that operates in various sectors, such as construction, utilities, property development, and more. With its headquarters in Kuala Lumpur, Malaysia, the company has a strong presence not only in Malaysia but also in countries like Singapore, Japan, Australia, and the United Kingdom. YTL Corporation Berhad primarily addresses clients in the construction, utilities, and property development industries.

Before: The Challenges of Social Media Marketing

On social media, YTL Corporation Berhad showcases a commendable marketing strategy. Firstly, the company effectively utilizes different social media platforms to engage with its target audience. From Facebook to Twitter and LinkedIn, YTL maintains an active presence, delivering relevant and diverse content. By creating visually appealing posts, sharing updates about their projects, and highlighting their achievements, YTL effectively builds brand awareness and engages its followers.

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After: YTL Corporation Berhad's Successful Social Media Strategy

Furthermore, YTL Corporation Berhad prioritizes transparency and authenticity in its social media communications. The company ensures that it responds promptly to inquiries, comments, and concerns raised by its followers. This approach strengthens trust and fosters positive relationships with its audience. By addressing customer queries promptly, YTL demonstrates its commitment to customer satisfaction, which ultimately enhances the brand's reputation.


Although YTL Corporation Berhad's social media marketing strategy is commendable, there are a few areas where improvement could be beneficial. Firstly, the company could enhance its content strategy by diversifying the types of content it shares on social media. Including video content, infographics, and interactive elements could help capture the attention of a wider audience and keep them engaged with the brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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