📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: York International Social Media Strategy

Eager to learn how York International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for York International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

York International is a leading global company specializing in providing exceptional consulting services to clients around the world. With headquarters located in New York City, York International operates in multiple countries, including the United States, Canada, the United Kingdom, and Australia. The company caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, York International has implemented several commendable strategies to enhance its online presence and engage with its target audience. One noteworthy aspect of their approach is the consistent creation and sharing of valuable content across various social media platforms. By regularly posting informative articles, helpful tips, and engaging videos, the company establishes itself as an industry thought leader while establishing credibility and trust among its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: York International's Successful Social Media Strategy

Furthermore, York International actively interacts with its audience on social media. They promptly respond to comments, messages, and inquiries, creating a positive and personalized customer experience. Through this responsive approach, they not only address customer needs but also foster a sense of community and loyalty among their followers.

Conclusion

Despite their successful social media endeavors, there are a few areas where York International could improve. Firstly, the company could benefit from diversifying its content formats. While they excel in written articles and videos, incorporating other forms of media such as infographics or podcasts could further captivate their target audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video