Case Study: YIT Social Media Strategy
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Introduction
YIT is a leading Finnish construction company with operations primarily in Finland, Russia, the Baltic countries, and Central Eastern Europe. Headquartered in Helsinki, YIT focuses on various sectors such as housing, commercial properties, infrastructure projects, and services. The company caters to a wide range of clients, including private individuals, businesses, municipalities, and public sector organizations.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, YIT has shown commendable efforts in leveraging its online presence. With a strong focus on creating engaging content, the company actively shares updates, news, and insights related to its ongoing projects, sustainability initiatives, and industry trends. This not only helps in building brand awareness but also establishes YIT as a thought leader in the construction sector.
After: YIT's Successful Social Media Strategy
YIT effectively utilizes various social media platforms to connect with its audience. It maintains active profiles on popular platforms like Facebook, Twitter, Instagram, and LinkedIn, ensuring a wider reach and engagement. The company regularly posts visually appealing content, including images and videos, to showcase its projects, highlight the work culture, and portray its commitment to sustainability and innovation.
Conclusion
Moreover, YIT actively encourages interaction and dialogue with its audience through social media. It promptly responds to comments, inquiries, and feedback, fostering a sense of community and enhancing customer satisfaction. This personalized approach helps in building trust and loyalty among its existing and potential clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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