Case Study: Yili Group Social Media Strategy

Eager to learn how Yili Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yili Group.

Continue reading to find out!

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Yili Group is a multinational dairy company with its headquarters situated in Hohhot, Inner Mongolia, China. The company primarily operates in China but has expanded its presence to other countries such as the United States, New Zealand, and India. Yili serves a diverse range of clients, including both individual consumers and businesses, and offers a wide array of dairy products.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Yili Group demonstrates several commendable practices. Firstly, the company maintains an active presence on various social media platforms, including Weibo, WeChat, and Instagram, allowing them to engage with a large audience across different demographics. Yili consistently shares visually appealing content, such as creative product shots, informative videos, and engaging stories, which effectively captures the attention of their followers.

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After: Yili Group's Successful Social Media Strategy

Another positive aspect of Yili's social media strategy is their focus on promoting healthy lifestyles and sustainable practices. They often collaborate with nutritionists and fitness influencers to create informative and inspiring content that educates their audience about the benefits of consuming dairy products and leading a balanced lifestyle. This approach helps to position Yili as a trustworthy and responsible brand in the market.


However, there are areas where Yili Group can further enhance its social media marketing strategy. Firstly, the company should prioritize engaging with their audience by responding to comments and messages promptly. This will foster a sense of connection and build stronger relationships with their customers. Additionally, Yili could consider diversifying their content formats by incorporating interactive elements such as quizzes or polls, which can generate higher levels of user engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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