📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Yankuang Energy (Yanzhou Coal Mining) Social Media Strategy

Eager to learn how Yankuang Energy (Yanzhou Coal Mining) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yankuang Energy (Yanzhou Coal Mining).

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Yankuang Energy, also known as Yanzhou Coal Mining, is a leading Chinese coal mining company with headquarters in Zoucheng, Shandong Province. With operations in China, Australia, Canada, and other countries, Yankuang Energy caters to clients in the energy industry, providing coal products and related services.

Before: The Challenges of Social Media Marketing

On social media, Yankuang Energy effectively utilizes various platforms to engage with its audience and showcase its expertise. The company consistently shares informative and relevant content, such as industry news, updates on environmental initiatives, and technological advancements in coal mining. By doing so, they establish themselves as a reliable source of information in the energy sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Yankuang Energy (Yanzhou Coal Mining)'s Successful Social Media Strategy

Yankuang Energy actively promotes corporate social responsibility on social media, highlighting their efforts in sustainable development and environmental conservation. They share stories and updates about their initiatives to reduce carbon emissions, protect ecosystems, and promote the well-being of local communities. By demonstrating their commitment to social and environmental issues, Yankuang Energy enhances their reputation and builds trust with their audience.

Conclusion

Furthermore, the company effectively uses social media to engage with stakeholders and address their concerns. Yankuang Energy promptly responds to comments, queries, and feedback from their customers, industry professionals, and the general public. This approach helps in establishing a positive rapport and fostering meaningful connections with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video