📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Yancoal Social Media Strategy

Eager to learn how Yancoal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yancoal.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Yancoal is an Australian-based company with its headquarters in Sydney, Australia. It is one of the largest coal mining companies with operations in both Australia and China. Yancoal primarily caters to clients in the energy and resources sector, providing them with high-quality coal products.

Before: The Challenges of Social Media Marketing

On social media platforms, Yancoal has successfully implemented various strategies to engage with its audience and promote its brand effectively. Firstly, the company actively utilizes different social media channels such as Facebook, Twitter, LinkedIn, and Instagram to reach a wider range of stakeholders. This multi-channel approach allows Yancoal to connect with various demographics and target audiences across different platforms.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Yancoal's Successful Social Media Strategy

Secondly, Yancoal leverages social media to showcase its commitment to corporate social responsibility. Through posts, videos, and images, the company highlights its efforts in environmental sustainability and community engagement. This strategy not only enhances Yancoal's reputation as a responsible corporate entity but also helps to build a positive brand image.

Conclusion

Furthermore, Yancoal excels in providing valuable and engaging content to its followers. The company regularly shares relevant industry news, updates, and insights, demonstrating its expertise in the energy and resources sector. By offering informative content, Yancoal is able to position itself as a thought leader and trusted source of information within the industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video