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Case Study: Xerox Social Media Strategy

Eager to learn how Xerox is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Xerox.

Continue reading to find out!



Xerox is a multinational document management company headquartered in Norwalk, Connecticut, United States. With a global presence, the company operates in more than 160 countries, catering to clients from various sectors including government agencies, healthcare organizations, educational institutions, and businesses of all sizes.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Xerox has successfully leveraged these platforms to create brand awareness and engage with their target audience. They have embraced the power of visual content by regularly posting eye-catching graphics, videos, and infographics that are relevant to their industry.


After: Xerox's Successful Social Media Strategy

One of the key strengths of Xerox's social media marketing strategy is their focus on providing valuable and educational content. They consistently share industry insights, tips, and informative articles, positioning themselves as thought leaders in the document management field. By doing so, they not only attract potential customers but also establish trust and credibility among their existing client base.


Xerox demonstrates great responsiveness on social media, promptly addressing customer queries, concerns, and feedback. This shows their commitment to customer satisfaction and reflects positively on their brand image. They actively engage with their followers, participating in discussions, and initiating conversations to nurture relationships and build a community around their brand.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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