📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Wuliangye Yibin Social Media Strategy

Eager to learn how Wuliangye Yibin is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wuliangye Yibin.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Wuliangye Yibin is a renowned liquor company headquartered in Yibin, China. With more than a century of experience, it has established a strong presence not only in China but also in international markets such as the United States and Europe. Known for its high-quality liquor products, Wuliangye Yibin caters to a diverse range of clients, including both individual consumers and professional businesses.

Before: The Challenges of Social Media Marketing

On social media platforms, Wuliangye Yibin has implemented numerous effective strategies to engage with its audience and promote its brand. Firstly, the company regularly shares visually appealing and captivating content showcasing its products, production process, and heritage. This visual storytelling helps create an emotional connection with consumers and establishes a sense of authenticity and prestige.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Wuliangye Yibin's Successful Social Media Strategy

Secondly, Wuliangye Yibin actively encourages user-generated content by organizing contests and campaigns that encourage customers to share their experiences with the brand. This not only generates buzz and enthusiasm among consumers but also acts as a powerful word-of-mouth marketing tool.

Conclusion

Additionally, the company has successfully leveraged popular social media influencers and celebrity endorsements to expand its reach and appeal to a broader audience. By collaborating with influential personalities, Wuliangye Yibin gains credibility and exposure, ultimately driving more interest and sales.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video