Case Study: World Fuel Services Social Media Strategy

Eager to learn how World Fuel Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for World Fuel Services.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


World Fuel Services is a global energy management company with its headquarters in Miami, Florida. The company operates in more than 200 countries, making it a prominent player in the fuel services industry. With a diverse range of clients, including airlines, shipping companies, and energy producers, World Fuel Services aims to provide innovative solutions and exceptional service to meet their energy needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, World Fuel Services has implemented several effective strategies. Firstly, they regularly share engaging and informative content related to the energy industry. Through their social media channels, they provide updates on market trends, industry news, and technological advancements. This not only positions the company as a thought leader but also helps their clients stay informed and make more informed decisions.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: World Fuel Services's Successful Social Media Strategy

Secondly, World Fuel Services actively engages with their audience by responding promptly to comments, questions, and concerns. By maintaining an open and transparent communication channel, they foster trust and build strong relationships with their clients. This level of engagement also enables them to gather valuable feedback, which they can then use to improve their products and services.


Furthermore, World Fuel Services leverages social media platforms for branding purposes. They showcase their commitment to sustainability and corporate social responsibility by sharing their initiatives and achievements in these areas. This helps to enhance the company's reputation and attract environmentally-conscious clients who prioritize these values.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video