Case Study: Woodside Energy Social Media Strategy

Eager to learn how Woodside Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Woodside Energy.

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Woodside Energy is a global leader in the energy industry, with its headquarters based in Perth, Australia. The company operates in several countries, including Australia, Singapore, and the United States, and targets clients in the oil and gas sector. With a strong presence in the Asia-Pacific region, Woodside Energy plays a crucial role in meeting the growing demand for energy resources.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Woodside Energy has successfully employed various strategies to engage with its audience and build brand awareness. Firstly, the company regularly shares informative and engaging content related to the energy industry. This content includes updates on technological advancements, environmental initiatives, and insights into the company's operations. By providing valuable and relevant information, Woodside Energy establishes itself as a thought leader in the industry.

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After: Woodside Energy's Successful Social Media Strategy

Furthermore, Woodside Energy utilizes social media platforms to showcase its commitment to sustainability and corporate social responsibility. The company promotes its initiatives, such as reducing carbon footprint and supporting local communities, through visually appealing and informative posts. By highlighting these efforts, Woodside Energy not only resonates with its target audience but also enhances its reputation as an environmentally conscious organization.


Despite its achievements, there are areas where Woodside Energy's social media marketing strategy could benefit from improvement. Firstly, the company could focus on diversifying its content formats to cater to the preferences of different social media users. This could include incorporating videos, infographics, and interactive elements to offer a more dynamic and engaging experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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