Case Study: WiseTech Global Social Media Strategy
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Introduction
WiseTech Global is a leading global provider of software solutions for the logistics industry. With its headquarters in Sydney, Australia, the company operates in over 130 countries worldwide. It serves a diverse range of clients, including freight forwarders, customs brokers, and logistics service providers.
Before: The Challenges of Social Media Marketing
On social media, WiseTech Global demonstrates several commendable practices that contribute to its success in engaging with its audience. Firstly, the company actively maintains a strong presence on various platforms, including Facebook, Twitter, LinkedIn, and YouTube. This multi-channel approach allows them to reach a wider audience and cater to the preferences of different user demographics.
After: WiseTech Global's Successful Social Media Strategy
Secondly, WiseTech Global consistently provides valuable and relevant content to its followers. They regularly share industry insights, thought leadership articles, and product updates, positioning themselves as a trusted source of information in the logistics sector. Additionally, they leverage visual content, such as videos and infographics, to enhance the user experience and make their messages more engaging.
Conclusion
Furthermore, the company actively interacts with its audience by responding to comments, messages, and inquiries in a timely manner. This level of engagement helps build trust and fosters a sense of community around the brand. WiseTech Global also encourages user-generated content by sharing and featuring posts from their customers, showcasing success stories and testimonials.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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