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Case Study: Wilmar International Social Media Strategy

Eager to learn how Wilmar International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wilmar International.

Continue reading to find out!

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Wilmar International, a leading agribusiness group, is headquartered in Singapore and operates across more than 50 countries worldwide. With a focus on the agricultural value chain, Wilmar caters to a diverse range of clients, including retailers, manufacturers, and consumers.

Before: The Challenges of Social Media Marketing

On social media, Wilmar International stands out for its effective engagement and communication strategies. The company maintains an active presence on various platforms, including Facebook, Twitter, LinkedIn, and Instagram. It shares timely and relevant content, which includes updates on its sustainable practices, responsible sourcing initiatives, and industry trends. Wilmar also interacts with its audience through responding to comments, questions, and feedback promptly, fostering a sense of connection and transparency.

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After: Wilmar International's Successful Social Media Strategy

Wilmar International excels at leveraging social media to showcase its commitment to sustainability. The company uses its platforms to educate and raise awareness about the importance of responsible agricultural practices. Through visually appealing posts and compelling storytelling, Wilmar effectively communicates its initiatives aimed at preserving the environment, promoting human rights, and supporting local communities. By highlighting these efforts, Wilmar successfully portrays itself as a socially responsible brand, earning the trust and loyalty of its audience.


While Wilmar International has made notable strides in its social media marketing strategy, there are areas that could be improved. One aspect to consider is diversifying the content format. While their posts are informative, incorporating videos, infographics, and interactive content could enhance engagement and captivate a wider audience. Additionally, exploring emerging platforms like TikTok or Snapchat could help Wilmar reach a younger demographic and stay ahead in the ever-evolving social media landscape.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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