Case Study: Wienerberger Social Media Strategy
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Introduction
Wienerberger is a renowned building materials company headquartered in Vienna, Austria. With a presence in over 30 countries, it caters to clients ranging from architects and contractors to developers and homeowners. The company's social media marketing strategy plays a significant role in engaging with its audience and promoting its products and services.
Before: The Challenges of Social Media Marketing
On social media, Wienerberger showcases some commendable practices. Firstly, they regularly share informative and visually appealing content related to their range of building materials. From videos highlighting product features to posts showcasing inspiring architectural projects, their content is diverse and engaging. This helps to educate and inspire their audience, effectively establishing themselves as a knowledgeable industry leader.
After: Wienerberger's Successful Social Media Strategy
Secondly, Wienerberger effectively uses social media platforms to communicate with their customers and address their queries and concerns. They promptly respond to comments and messages, fostering a sense of trust and reliability. By actively engaging with their audience, they maintain a positive brand image and build strong customer relationships.
Conclusion
However, there are areas where Wienerberger can improve their social media marketing strategy. Firstly, they could enhance their consistency in posting content. While they do share valuable content, the frequency of updates can vary, which may lead to inconsistent audience engagement. By establishing a consistent posting schedule, they can maintain their audience's interest and keep them engaged over time.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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