Case Study: West Fraser Timber Social Media Strategy

Eager to learn how West Fraser Timber is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for West Fraser Timber.

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West Fraser Timber is a leading integrated wood products company, with its headquarters located in Canada. The company operates in various countries, including the United States and Canada, and caters to a diverse range of clients in the construction, industrial, and retail sectors.

Before: The Challenges of Social Media Marketing

On social media, West Fraser Timber has implemented a number of effective strategies to engage with its target audience and build a strong online presence. Firstly, the company consistently shares high-quality and visually appealing content, showcasing their products, projects, and sustainability initiatives. This helps to create a positive brand image and attract potential customers.

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After: West Fraser Timber's Successful Social Media Strategy

Secondly, West Fraser Timber actively engages with its followers by responding to comments, messages, and inquiries promptly. This allows the company to establish a strong connection with its audience, build trust, and provide timely assistance.


Thirdly, the company effectively utilizes various social media platforms to diversify its reach and engagement. Whether it be through informative articles on LinkedIn, stunning visuals on Instagram, or engaging videos on YouTube, West Fraser Timber ensures its content is tailored to each platform to maximize impact.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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