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Case Study: Wesco International Social Media Strategy

Eager to learn how Wesco International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wesco International.

Continue reading to find out!

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Introduction

Wesco International is a global leader in electrical, industrial, and communications MRO (maintenance, repair, and operations) products, distribution, and supply chain solutions. Headquartered in Pittsburgh, Pennsylvania, Wesco operates in over 20 countries, including the United States, Canada, Mexico, and various locations across Europe, Asia, and Latin America.

Before: The Challenges of Social Media Marketing

On social media, Wesco International has effectively engaged with its audience and established a strong presence. Here are some of the good things the company does:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Wesco International's Successful Social Media Strategy

1. Engaging Content: Wesco consistently shares valuable and relevant content that connects with its target audience. This includes industry news, product updates, and informative blogs, keeping followers informed and engaged.

Conclusion

2. Visual Appeal: The company emphasizes visual storytelling by incorporating high-quality images and videos into its social media posts. This visually appealing content helps grab attention and effectively communicates its brand message.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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