Case Study: Webuild S.p.A. Social Media Strategy

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Webuild S.p.A. is an international construction company that operates in various countries, including Italy, the United States, and other parts of Europe and the Americas. With its headquarters in Milan, Italy, the company serves a diverse range of clients in the public and private sectors, providing innovative and sustainable construction solutions.

Before: The Challenges of Social Media Marketing

On social media, Webuild S.p.A. has successfully implemented several strategies to engage with its audience and promote its brand. Firstly, the company consistently shares high-quality content related to its ongoing projects and achievements. This includes stunning visuals, informative videos, and engaging written updates, allowing followers to stay informed and connected with the company's activities.

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After: Webuild S.p.A.'s Successful Social Media Strategy

Secondly, Webuild S.p.A. actively interacts with its audience by responding to comments, messages, and inquiries in a timely manner. This personalized approach not only establishes a strong customer relationship but also builds trust and credibility for the company.


Moreover, the company understands the importance of utilizing multiple social media platforms effectively. Webuild S.p.A. maintains a strong presence on platforms such as LinkedIn, Twitter, Instagram, and YouTube, tailoring its content to suit each platform's unique requirements. By doing so, Webuild S.p.A. ensures that it reaches a wider audience and maximizes its online visibility.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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