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Case Study: Waste Management Social Media Strategy

Eager to learn how Waste Management is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Waste Management.

Continue reading to find out!



Waste Management is a leading provider of comprehensive waste management services in the United States and Canada. With its headquarters located in Houston, Texas, the company primarily operates in these two countries, serving a diverse range of clients including residential, commercial, and industrial sectors.

Before: The Challenges of Social Media Marketing

Waste Management's social media marketing strategy is aimed at raising awareness about waste management practices, promoting sustainability, and engaging with customers and communities. The company utilizes various social media platforms to effectively communicate its message and connect with its target audience.


After: Waste Management's Successful Social Media Strategy

On social media, Waste Management excels in sharing educational content and helpful tips related to waste management and recycling. Through informative blog posts, videos, and infographics, the company educates its followers about proper waste disposal methods, the importance of recycling, and environmental conservation.


Additionally, Waste Management actively engages with its audience by responding to customer queries, concerns, and feedback in a timely manner. This shows the company's commitment to customer satisfaction and building strong relationships through social media channels.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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