📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Waste Connections Social Media Strategy

Eager to learn how Waste Connections is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Waste Connections.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Waste Connections is a prominent waste management company with operations in several countries, including the United States and Canada. Their headquarters are located in The Woodlands, Texas. Waste Connections primarily caters to a diverse client base comprising residential, commercial, industrial, and construction customers.

Before: The Challenges of Social Media Marketing

On social media, Waste Connections has successfully established a strong presence by effectively utilizing various platforms. They consistently share informative and engaging content related to waste management, recycling, and environmental awareness. By doing so, they not only educate their audience but also contribute to creating a more sustainable future.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Waste Connections's Successful Social Media Strategy

One of the notable aspects of Waste Connections' social media strategy is their emphasis on community involvement. They actively promote events and initiatives aimed at improving the environment and encourage their followers to participate. This approach fosters a sense of shared responsibility and encourages individuals to take action.


Waste Connections also excels in customer engagement on social media. They promptly respond to customer queries and feedback, providing personalized assistance when needed. This responsiveness enhances their overall service experience and demonstrates their commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video