📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: WashTec AG Social Media Strategy

Eager to learn how WashTec AG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for WashTec AG.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

WashTec AG is a leading provider of innovative solutions for the car wash industry. With its headquarters in Germany, the company has established a strong presence in more than 70 countries worldwide. WashTec primarily caters to professional car wash operators, fleet owners, automotive dealerships, and petrol stations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, WashTec AG has adopted a proactive approach to engage with its target audience. The company utilizes various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube, to create brand awareness and build a community of car wash enthusiasts.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: WashTec AG's Successful Social Media Strategy

One of the key strengths of WashTec's social media strategy is its emphasis on visual content. The company regularly shares compelling images and videos showcasing its cutting-edge car wash systems and detailing solutions. This approach not only grabs the attention of its followers but also effectively demonstrates the effectiveness of its products.

Conclusion

WashTec also actively engages with its audience by responding to comments, messages, and inquiries on social media. This personal touch helps to foster a sense of connection and trust with customers. Additionally, the company regularly shares informative posts about car care tips, industry trends, and customer success stories, providing value beyond just their own products.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video