Case Study: Wärtsilä Social Media Strategy

Eager to learn how Wärtsilä is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wärtsilä.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company operates in more than 200 locations across 80 countries, with its headquarters in Helsinki, Finland. Wärtsilä primarily caters to clients in the maritime and energy sectors, offering innovative products, services, and integrated solutions.

Before: The Challenges of Social Media Marketing

On social media, Wärtsilä has successfully embraced various platforms to engage and connect with its target audience. One of the commendable aspects of their social media strategy is their consistent and diversified content. Wärtsilä uses a mix of informative articles, engaging visuals, and videos to educate their audience about their offerings and the latest industry trends. This approach helps them maintain a strong online presence and position themselves as thought leaders in their industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Wärtsilä's Successful Social Media Strategy

Another strength of Wärtsilä's social media marketing strategy is their active engagement with their audience. They promptly respond to comments, inquiries, and direct messages, ensuring that their followers feel valued and heard. This not only helps in building a positive brand image but also fosters customer loyalty and trust.

Conclusion

Moreover, Wärtsilä leverages social media platforms to showcase their commitment to sustainability and environmental protection. They frequently share updates on their initiatives, projects, and partnerships aimed at reducing emissions and promoting clean energy. By highlighting these efforts, Wärtsilä effectively appeals to environmentally conscious customers and demonstrates their dedication to corporate social responsibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video