Case Study: Wärtsilä Social Media Strategy
Eager to learn how Wärtsilä is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wärtsilä.
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Introduction
Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company operates in more than 200 locations across 80 countries, with its headquarters in Helsinki, Finland. Wärtsilä primarily caters to clients in the maritime and energy sectors, offering innovative products, services, and integrated solutions.
Before: The Challenges of Social Media Marketing
On social media, Wärtsilä has successfully embraced various platforms to engage and connect with its target audience. One of the commendable aspects of their social media strategy is their consistent and diversified content. Wärtsilä uses a mix of informative articles, engaging visuals, and videos to educate their audience about their offerings and the latest industry trends. This approach helps them maintain a strong online presence and position themselves as thought leaders in their industry.
After: Wärtsilä's Successful Social Media Strategy
Another strength of Wärtsilä's social media marketing strategy is their active engagement with their audience. They promptly respond to comments, inquiries, and direct messages, ensuring that their followers feel valued and heard. This not only helps in building a positive brand image but also fosters customer loyalty and trust.
Conclusion
Moreover, Wärtsilä leverages social media platforms to showcase their commitment to sustainability and environmental protection. They frequently share updates on their initiatives, projects, and partnerships aimed at reducing emissions and promoting clean energy. By highlighting these efforts, Wärtsilä effectively appeals to environmentally conscious customers and demonstrates their dedication to corporate social responsibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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