Case Study: Walker & Dunlop Social Media Strategy
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Introduction
Walker & Dunlop is a leading real estate finance company based in the United States. With its headquarters in Bethesda, Maryland, the company operates primarily in the US but also serves clients globally. Walker & Dunlop provides financing solutions for multifamily and commercial properties, catering to a diverse range of clients including real estate developers and investors.
Before: The Challenges of Social Media Marketing
On social media platforms, Walker & Dunlop has adopted a commendable strategy to engage with its audience. Firstly, they consistently share valuable and insightful content related to the real estate industry. Through blog posts, articles, and videos, they provide their followers with the latest trends, market updates, and expert opinions. This establishes Walker & Dunlop as a reliable source of information for anyone interested in real estate financing.
After: Walker & Dunlop's Successful Social Media Strategy
Secondly, the company actively interacts with its followers, responding to comments and inquiries promptly. This level of engagement helps build trust and fosters a sense of community among their audience. By promptly addressing concerns and providing personalized assistance, Walker & Dunlop shows that they genuinely care about their clients and stakeholders.
Conclusion
Furthermore, Walker & Dunlop effectively utilizes various social media platforms to reach and engage with their target audience. They share visually appealing images and videos on platforms like Instagram and YouTube, showcasing their successful projects and highlighting their expertise. This visual content not only captures the attention of potential clients but also helps establish Walker & Dunlop as an industry leader.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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