Case Study: Wabash National Social Media Strategy

Eager to learn how Wabash National is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Wabash National.

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Wabash National Corporation is a leading manufacturer of semi-trailers and transportation equipment. Headquartered in Lafayette, Indiana, USA, the company operates not only in the United States but also serves customers across Canada and Mexico. Wabash National primarily caters to clients in the transportation and logistics industry, providing them with innovative and reliable solutions for their hauling needs.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Wabash National has implemented several commendable strategies to engage and connect with its audience. Firstly, the company actively maintains a strong presence on popular social media platforms such as Facebook, Twitter, LinkedIn, and YouTube. This allows them to reach out to various target groups, including fleet operators, drivers, dealers, and industry professionals.

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After: Wabash National's Successful Social Media Strategy

Wabash National excels at sharing valuable content on social media. Through informative articles, videos, and infographics, the company educates its audience about industry trends, safety practices, and the benefits of their products. By providing useful information, they position themselves as thought leaders in the transportation sector, building credibility and trust with their followers.


The company also effectively utilizes social media to highlight their products and showcase customer success stories. By regularly featuring testimonials, case studies, and product demonstrations, Wabash National not only promotes their offerings but also demonstrates the real-world advantages their customers experience. This approach helps generate interest and leads among potential clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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