Case Study: W. W. Grainger Social Media Strategy

Eager to learn how W. W. Grainger is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for W. W. Grainger.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


W. W. Grainger is a multinational industrial supply company headquartered in Lake Forest, Illinois, USA. With operations in the United States, Canada, Mexico, and China, the company specializes in providing maintenance, repair, and operating (MRO) products and solutions to businesses across various industries.

Before: The Challenges of Social Media Marketing

On social media, W. W. Grainger has implemented an effective marketing strategy that showcases several commendable aspects. Firstly, the company understands the importance of engaging content. They regularly share informative posts, product updates, and industry news, providing valuable insights to their audience. By offering relevant content, W. W. Grainger positions itself as a knowledgeable resource in the MRO field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: W. W. Grainger's Successful Social Media Strategy

Secondly, W. W. Grainger excels in customer interaction. Through social media, they actively respond to customer inquiries, concerns, and feedback in a timely manner. This dedication to customer service and engagement fosters a sense of trust and loyalty among their clientele.


Furthermore, W. W. Grainger effectively utilizes visual media to enhance their social media presence. They incorporate high-quality images and videos showcasing their products and solutions, making their content more visually appealing and engaging for followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video