Case Study: Viscofan Social Media Strategy
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Introduction
Viscofan is a leading multinational manufacturer of casings for the food industry. With its headquarters in Spain, the company operates in more than 100 countries, serving a wide range of clients that include meat producers, food processors, and retailers.
Before: The Challenges of Social Media Marketing
On social media, Viscofan engages with its audience in meaningful and relevant ways. The company showcases its products, shares industry insights, and provides useful content to its followers. Through visually appealing posts and videos, Viscofan effectively communicates its brand values and expertise, creating a strong online presence.
After: Viscofan's Successful Social Media Strategy
One of the strengths of Viscofan's social media marketing strategy is its focus on building a community. The company actively encourages user-generated content, inviting customers to share their experiences and recipes. By promoting customer engagement, Viscofan fosters a sense of loyalty and trust among its online community.
Conclusion
Moreover, Viscofan leverages social media platforms to provide timely and informative customer support. The company promptly responds to user inquiries and concerns, ensuring a positive customer experience. This proactive approach helps in establishing a strong rapport with customers and fostering brand advocacy.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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