Case Study: Viña Concha y Toro Social Media Strategy

Eager to learn how Viña Concha y Toro is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Viña Concha y Toro.

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Viña Concha y Toro is a renowned wine company, headquartered in Santiago, Chile. With a history dating back to 1883, it has established a strong presence in over 140 countries worldwide. The company caters to a diverse range of clients, including wine lovers, enthusiasts, and connoisseurs across the globe.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Viña Concha y Toro has effectively utilized various platforms to engage its audience and promote its products. One notable aspect of their strategy is their emphasis on storytelling. Through captivating and visually appealing content, the company shares the rich history and winemaking traditions associated with its products. This approach helps to create a deeper connection with consumers and cultivates brand loyalty.

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After: Viña Concha y Toro's Successful Social Media Strategy

Additionally, Viña Concha y Toro has successfully leveraged user-generated content on social media. By encouraging customers to share their experiences and photos with the company's wines, they have fostered a sense of community and engagement. This not only boosts brand awareness but also serves as a powerful word-of-mouth marketing tool.


Moreover, Viña Concha y Toro has been proactive in collaborating with influencers and wine experts. They have formed partnerships with renowned sommeliers, chefs, and lifestyle influencers to promote their products and reach a wider audience. Such collaborations help to position the brand as a credible authority in the wine industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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