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Case Study: Viatris Social Media Strategy

Eager to learn how Viatris is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Viatris.

Continue reading to find out!

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Introduction

Viatris is a global pharmaceutical company that operates in more than 165 countries, offering a wide range of products and therapies to address diverse healthcare needs. The company's headquarters is located in the United States.

Before: The Challenges of Social Media Marketing

On social media, Viatris has successfully established a strong online presence, engaging with its target audience effectively. Here are some commendable aspects of their social media marketing strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Viatris's Successful Social Media Strategy

Firstly, Viatris actively uses social media platforms such as Facebook, Twitter, and LinkedIn to share valuable information about their products, initiatives, and corporate news. By doing so, they keep their clients well-informed and maintain transparency.

Conclusion

Secondly, the company incorporates visual content, including images and videos, to create engaging and visually appealing posts. This approach helps capture attention and enhance the overall user experience on social media.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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