Case Study: Viaplay Group Social Media Strategy
Eager to learn how Viaplay Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Viaplay Group.
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Introduction
Viaplay Group is a leading streaming service provider with headquarters in Stockholm, Sweden. With a presence in several countries across Europe, including Denmark, Finland, Norway, and Sweden, Viaplay Group aims to provide high-quality content and engaging entertainment to its diverse and growing customer base.
Before: The Challenges of Social Media Marketing
On social media, Viaplay Group has established a strong presence by utilizing various platforms such as Facebook, Twitter, and Instagram. They regularly post updates about their latest releases, exclusive content, and behind-the-scenes glimpses into their productions. This has proven to be an effective way to connect with their audience and keep them engaged.
After: Viaplay Group's Successful Social Media Strategy
One of the notable aspects of Viaplay Group's social media marketing strategy is their emphasis on interactive content. They create polls, quizzes, and challenges that encourage their followers to participate and share their experiences. This not only fosters a sense of community but also generates user-generated content that further promotes their brand.
Conclusion
Furthermore, Viaplay Group actively collaborates with influencers and celebrities who align with their brand values. By featuring them in their social media campaigns and creating exclusive content together, they are able to reach a wider audience and tap into the existing fan bases of these influencers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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