Case Study: Viad Social Media Strategy
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Introduction
Viad is a global experiential services company that operates in various countries including the United States, Canada, the United Kingdom, and the United Arab Emirates. With its headquarters in Phoenix, Arizona, Viad serves a wide range of clients in industries such as trade shows, events, exhibitions, and travel.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Viad adopts several effective strategies to engage with its audience and showcase its offerings. Firstly, the company leverages various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to reach out to its target audience. By maintaining an active presence on these platforms, Viad keeps its clients informed about upcoming events, showcases its innovative solutions, and shares industry insights.
After: Viad's Successful Social Media Strategy
Secondly, Viad excels in producing and sharing high-quality visual content on social media. Through captivating images and videos, the company effectively captures the attention of its audience and communicates its brand message. This approach enables Viad to showcase the unique experiences it creates for its clients, creating a visually appealing and engaging social media presence.
Conclusion
Furthermore, Viad encourages user-generated content by actively involving its customers in its social media campaigns. By encouraging clients to share their experiences and testimonials, Viad builds trust and authenticity, allowing potential customers to see the real value it provides.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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