Case Study: Verano Holdings Social Media Strategy

Eager to learn how Verano Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Verano Holdings.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Verano Holdings is a leading cannabis company that operates in multiple countries including the United States, Canada, and Puerto Rico. With its headquarters in Chicago, the company specializes in the cultivation, production, and distribution of high-quality cannabis products. Verano Holdings caters to both medical and adult-use customers, providing them with a wide range of products to suit their needs.

Before: The Challenges of Social Media Marketing

On social media, Verano Holdings has implemented an effective marketing strategy to engage with its target audience. One notable aspect is the company's commitment to transparency and education. They regularly share informative content about different strains, product updates, and the benefits of cannabis through various social media platforms. By providing valuable information, Verano Holdings not only attracts potential customers but also establishes itself as a trusted source in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Verano Holdings's Successful Social Media Strategy

Furthermore, Verano Holdings actively interacts with its followers on social media. They respond to comments, answer questions, and address concerns promptly, fostering a sense of community and building trust with their audience. This approach encourages engagement and loyalty among their customers, as they feel valued and heard.


However, there are still areas where Verano Holdings can improve its social media marketing strategy. One such area is diversifying content formats. While their informative posts are valuable, incorporating other types of content such as videos, infographics, and user-generated content could enhance their social media presence. These formats have proven to be more engaging and visually appealing, attracting a wider audience and increasing brand visibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video