📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Valhi Social Media Strategy

Eager to learn how Valhi is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Valhi.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Valhi is a global company with a strong presence in multiple countries. Headquartered in the United States, Valhi caters to a diverse range of clients across industries such as technology, healthcare, and consumer goods. With an aim to maximize their online presence, Valhi has strategically employed various social media marketing strategies.

Before: The Challenges of Social Media Marketing

Valhi's social media presence is commendable, as they actively engage with their audience across popular platforms like Facebook, Twitter, and Instagram. They consistently share valuable content related to their products and services, providing informative updates and fostering meaningful conversations. By maintaining a regular posting schedule, Valhi ensures that their followers are consistently updated and engaged with fresh and relevant material.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Valhi's Successful Social Media Strategy

One of the key strengths of Valhi's social media marketing strategy is their emphasis on visual content. They effectively utilize eye-catching images, videos, and infographics to captivate their audience's attention. This visually appealing content enables them to convey their messages more effectively, ultimately helping to increase brand visibility and awareness.

Conclusion

Moreover, Valhi excels at leveraging user-generated content (UGC) to strengthen their social media presence. They encourage their audience to share their experiences and testimonials, allowing them to showcase their products or services through authentic and relatable content. By featuring UGC on their platforms, Valhi fosters a sense of community and trust with their followers, further enhancing their brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video