Case Study: UST Social Media Strategy

Eager to learn how UST is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for UST.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


UST is a multinational technology company that specializes in digital transformation and IT services. With its headquarters in Aliso Viejo, California, UST operates in over 25 countries, serving clients across various industries including healthcare, finance, retail, and manufacturing.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, UST has displayed commendable efforts in engaging its audience and building a strong online presence. Firstly, the company utilizes multiple social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to reach out to its target audience effectively. This approach allows UST to connect with professionals across different sectors and expand its reach.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: UST's Successful Social Media Strategy

Secondly, UST excels in creating and sharing valuable content on social media. The company regularly publishes blog posts, articles, and industry insights that provide relevant and insightful information to its followers. By offering valuable resources, UST establishes itself as a thought leader in the digital transformation space, thus increasing its credibility and attracting potential clients.


Furthermore, UST actively encourages audience participation through social media contests, quizzes, and interactive posts. This approach not only helps increase engagement but also fosters a sense of community among its followers. By involving its audience in the conversation, UST builds stronger relationships, increases brand loyalty, and keeps the audience actively engaged with its content and services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video