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Case Study: USG Social Media Strategy

Eager to learn how USG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for USG.

Continue reading to find out!



USG is a multinational company with headquarters in the United States and operations in several countries around the world. It primarily focuses on providing construction materials and solutions to a wide range of clients, including contractors, architects, and homeowners. With a strong presence in the construction industry, USG aims to address the needs and requirements of its diverse customer base.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, USG has taken several commendable steps to engage and connect with its audience. The company actively maintains profiles on various social media platforms, including Facebook, Twitter, and LinkedIn. Through these channels, USG effectively promotes its products, shares informative content, and establishes connections with industry professionals. The company's commitment to providing valuable resources and staying updated with industry trends is evident in the content it shares on these platforms.


After: USG's Successful Social Media Strategy

USG understands the importance of visual content and utilizes platforms like Instagram and YouTube to showcase its products and projects. Through engaging visuals, such as videos and images, the company effectively highlights its range of construction materials and demonstrates their applications. By doing so, USG not only educates its audience but also promotes its brand image as an innovative and reliable provider in the construction industry.


Despite these positive efforts, there are areas where USG's social media marketing strategy can be further improved. Firstly, the company could enhance its engagement with followers by actively responding to comments and messages on its social media platforms. This would help build a stronger connection with its audience and foster a sense of community.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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