📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: US Oncology Social Media Strategy

Eager to learn how US Oncology is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for US Oncology.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

US Oncology is a leading healthcare services provider, specializing in the treatment and management of cancer. With its headquarters based in the United States, the company operates throughout the country, catering to a diverse range of clients including patients, healthcare professionals, and other stakeholders.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, US Oncology has successfully utilized various platforms to engage and educate their audience. Firstly, they have established a strong presence on platforms such as Facebook, Twitter, and LinkedIn, allowing them to connect with their target audience on a personal and professional level. By consistently sharing informative and relevant content, they effectively position themselves as a reliable source of information and support in the field of oncology.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: US Oncology's Successful Social Media Strategy

Furthermore, US Oncology understands the importance of visual storytelling and utilizes platforms like Instagram and YouTube to communicate their message. By sharing inspirational patient stories, informative videos, and images that capture their dedication to improving the lives of cancer patients, they successfully create an emotional connection with their audience.

Conclusion

In terms of improvement points, US Oncology could consider enhancing their engagement strategies. While they do share valuable content, actively responding to comments and questions from their audience could further enhance their reputation as a trustworthy and responsive organization. Additionally, diversifying their content formats, such as incorporating live videos or interactive features, can help in creating a more interactive and engaging experience for their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video