📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: US Foods Social Media Strategy

Eager to learn how US Foods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for US Foods.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

US Foods is a leading foodservice distributor headquartered in Rosemont, Illinois, with a strong presence across the United States. Serving a diverse range of clients including restaurants, healthcare facilities, and educational institutions, US Foods ensures the delivery of high-quality and innovative food products to meet their unique needs.

Before: The Challenges of Social Media Marketing

On social media, US Foods has implemented a commendable marketing strategy. Firstly, they emphasize engaging content that resonates with their target audience. By sharing mouth-watering recipe ideas, cooking tips, and behind-the-scenes glimpses, they captivate food enthusiasts and professionals alike. This not only boosts brand visibility but also establishes US Foods as a trusted authority in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: US Foods's Successful Social Media Strategy

Furthermore, US Foods actively interacts with their audience on social media. They promptly respond to comments and inquiries, fostering a sense of community and customer satisfaction. By listening to their customers’ needs and concerns, they can address any issues promptly, ultimately fostering stronger relationships and customer loyalty.

Conclusion

In addition, US Foods leverages the power of user-generated content to amplify their brand reach. By encouraging customers to share their experiences and dishes using US Foods products, they create a sense of authenticity and trust. This approach not only enhances brand identity but also encourages others to try their products, leading to increased sales and brand advocacy.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video