Case Study: Urban Outfitters Social Media Strategy

Eager to learn how Urban Outfitters is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Urban Outfitters.

Continue reading to find out!

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Urban Outfitters is a popular retail company that specializes in trendy clothing, accessories, and home goods. With headquarters in Philadelphia, Pennsylvania, it operates in several countries, including the United States, Canada, and the United Kingdom. Urban Outfitters mainly targets young adults and fashion-forward individuals who appreciate unique and stylish products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Urban Outfitters excels in several areas. Firstly, they have a strong presence on various platforms, including Instagram, Twitter, and Facebook. This allows them to effectively engage with their target audience and build a loyal community of followers. Through these channels, they share visually appealing and creative content that aligns with their brand image, showcasing their latest products and fashion trends.

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After: Urban Outfitters's Successful Social Media Strategy

Another commendable aspect of Urban Outfitters' social media strategy is their focus on user-generated content. By encouraging customers to share photos of themselves wearing or using their products, Urban Outfitters effectively creates a sense of inclusivity and community around their brand. This not only helps to humanize their marketing efforts but also provides valuable social proof for potential customers.


Moreover, Urban Outfitters often collaborates with influencers and other brands to amplify their reach. By partnering with individuals or companies that align with their target audience, they tap into new networks and gain exposure among relevant communities. This strategy not only helps to increase their brand awareness but also positions them as a trendsetter in the industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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