Case Study: UPM-Kymmene Social Media Strategy

Eager to learn how UPM-Kymmene is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for UPM-Kymmene.

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UPM-Kymmene is a leading Finnish company that specializes in the production of sustainable and innovative forest-based products. With its headquarters in Helsinki, Finland, UPM-Kymmene operates in more than 40 countries, serving a diverse range of clients worldwide. The company focuses on providing value-added solutions to industries such as packaging, paper, and renewable energy.

Before: The Challenges of Social Media Marketing

On social media platforms, UPM-Kymmene has adopted a commendable strategy to engage and interact with its audience. The company leverages these channels to share updates about its latest products, initiatives, and corporate sustainability efforts. Through visually appealing content and compelling storytelling, UPM-Kymmene effectively showcases the positive impact of its products on the environment and society.

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After: UPM-Kymmene's Successful Social Media Strategy

Another strength of UPM-Kymmene's social media marketing strategy lies in its emphasis on thought leadership. The company often shares industry insights, research findings, and expert opinions, positioning itself as a trusted authority in the forestry sector. By providing valuable and relevant content, UPM-Kymmene successfully builds credibility and engages its target audience, which includes industry professionals, customers, and stakeholders.


While UPM-Kymmene excels in several areas of social media marketing, there are areas that could be improved upon. Firstly, the company could focus on increasing its social media presence on platforms where its target audience is most active. Conducting audience research and identifying the platforms that are most popular among customers and potential clients can help UPM-Kymmene optimize its social media efforts.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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