📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: UnumProvident Social Media Strategy

Eager to learn how UnumProvident is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for UnumProvident.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

UnumProvident is a globally recognized insurance company with headquarters in the United States. With a strong presence in several countries, including the UK and Canada, UnumProvident aims to offer insurance solutions to individuals and businesses alike.

Before: The Challenges of Social Media Marketing

UnumProvident has embraced social media as an essential component of their marketing strategy. Through their social media channels, they effectively engage with their target audience, which includes both potential and existing clients. By utilizing platforms such as Facebook, Twitter, and LinkedIn, UnumProvident effectively communicates their commitment to providing quality insurance products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: UnumProvident's Successful Social Media Strategy

One of the key strengths of UnumProvident's social media marketing strategy is their emphasis on sharing valuable and educational content. They regularly publish informative articles, blog posts, and videos that address various insurance-related topics. This approach not only establishes UnumProvident as an industry thought leader but also provides their audience with valuable insights and knowledge.

Conclusion

Another positive aspect of UnumProvident's social media strategy is their active involvement in community engagement. They frequently participate in charitable initiatives and sponsor related events. By highlighting their corporate social responsibility activities on social media, UnumProvident showcases their commitment to making a positive impact on society.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video