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Case Study: Unum Social Media Strategy

Eager to learn how Unum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Unum.

Continue reading to find out!

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Introduction

Unum is a multinational insurance provider with headquarters in Chattanooga, Tennessee. Serving clients in the United States and the United Kingdom, Unum offers disability, life, and supplemental health insurance to individuals and businesses. With a strong presence in these countries, Unum leverages social media channels to reach and engage with its target audience.

Before: The Challenges of Social Media Marketing

On social media, Unum demonstrates several commendable aspects in its marketing strategy. Firstly, the company regularly shares valuable and educational content related to insurance, healthcare, and well-being. Through informative articles, blog posts, and videos, Unum positions itself as a trusted source of information for its followers. This approach helps build credibility and fosters a deeper connection with its audience.

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After: Unum's Successful Social Media Strategy

Furthermore, Unum actively interacts with its followers by responding to comments, questions, and concerns promptly. By addressing customer inquiries and providing timely support on social media platforms, Unum demonstrates a commitment to customer satisfaction and building strong relationships.

Conclusion

Additionally, Unum utilizes social media to showcase its corporate social responsibility initiatives. Through philanthropic endeavors, community involvement, and employee spotlights, the company highlights its commitment to making a positive impact beyond its business operations. This not only enhances Unum's brand image but also resonates with customers who value socially responsible companies.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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