Case Study: Unocal Social Media Strategy

Eager to learn how Unocal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Unocal.

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Unocal, a multinational energy corporation headquartered in El Segundo, California, operates in various countries including the United States, Canada, and Myanmar. The company primarily addresses clients in the oil and gas industry, offering exploration, production, and refining services. As part of its marketing strategy, Unocal actively utilizes social media platforms to engage with its audience and promote its brand.

Before: The Challenges of Social Media Marketing

On social media, Unocal effectively showcases its commitment to corporate social responsibility. Through engaging content, the company highlights its efforts in environmental sustainability, community development, and employee well-being. Unocal regularly shares updates on its renewable energy projects, initiatives to reduce carbon emissions, and support for local communities. By doing so, they demonstrate their dedication to making a positive impact beyond their primary business operations.

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After: Unocal's Successful Social Media Strategy

Moreover, Unocal actively encourages two-way communication with its audience on social media platforms. They promptly respond to customer inquiries, comments, and concerns, fostering a sense of connection and trust. This open and responsive approach helps build a loyal online community and establishes Unocal as a reliable and customer-centric organization.


However, there are areas where Unocal's social media marketing strategy can be improved. Firstly, while the company effectively communicates its commitment to sustainability, it could enhance the frequency and diversity of its content. Sharing more real-life examples and success stories related to sustainable practices could further engage the audience and inspire them to take action.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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