Case Study: Universal Forest Products Social Media Strategy

Eager to learn how Universal Forest Products is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Universal Forest Products.

Continue reading to find out!

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Universal Forest Products is a global leader in wood and wood alternative product manufacturing and distribution. With headquarters in Grand Rapids, Michigan, this company operates in several countries including the United States, Canada, Mexico, and Australia. Their diverse portfolio caters to a wide range of clients, including retail, industrial, and construction sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Universal Forest Products has implemented a commendable strategy that effectively engages its target audience. Firstly, their consistent presence on major social media platforms such as Facebook, Twitter, and Instagram has allowed them to connect with customers from different backgrounds and interests. By leveraging these platforms, they have successfully built a strong online community and extended their reach beyond their physical locations.

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After: Universal Forest Products's Successful Social Media Strategy

One of the key strengths of Universal Forest Products' social media marketing strategy is their focus on informative and educational content. Through visually appealing videos and posts, they effectively showcase the various applications and benefits of their products. This not only helps potential customers make informed decisions but also positions the company as an industry expert.


Another positive aspect of their social media strategy is their active engagement with followers. Universal Forest Products regularly responds to comments, questions, and concerns, showing that they value their audience's feedback. This level of interaction fosters trust and loyalty among their customer base, ultimately leading to increased brand awareness and potential sales.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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