Case Study: Universal Corporation Social Media Strategy

Eager to learn how Universal Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Universal Corporation.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Universal Corporation is a multinational company with a strong presence in the tobacco industry. Headquartered in Richmond, Virginia, this company operates in over 30 countries around the world. Universal Corporation primarily serves clients in the tobacco industry, including manufacturers, growers, and buyers, and aims to provide them with high-quality products and services.

Before: The Challenges of Social Media Marketing

On social media, Universal Corporation has leveraged various platforms to engage with its audience and showcase its expertise. The company maintains active profiles on platforms such as Facebook, Twitter, LinkedIn, and YouTube, allowing it to reach a wide range of stakeholders, including clients, partners, and industry professionals.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Universal Corporation's Successful Social Media Strategy

One commendable aspect of Universal Corporation's social media marketing strategy is its focus on providing valuable content to its audience. Through informative articles, videos, and updates, the company educates its followers about the tobacco industry, sustainable farming practices, and market trends. This content not only serves to establish Universal Corporation as an industry leader but also helps to build trust and credibility with its audience.


Universal Corporation also actively engages with its followers by responding to comments, inquiries, and feedback. By promptly addressing customer concerns and questions, the company demonstrates its commitment to customer satisfaction. This two-way communication approach fosters a sense of community and enables Universal Corporation to build stronger relationships with its customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video