Case Study: United Utilities Social Media Strategy

Eager to learn how United Utilities is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for United Utilities.

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United Utilities is a prominent water and wastewater company based in the United Kingdom. Serving around seven million customers in the northwest of England, its headquarters are located in Warrington. The company's primary focus is providing essential services, ensuring clean water supply and efficient wastewater management to residential, commercial, and industrial clients.

Before: The Challenges of Social Media Marketing

Delving into their social media marketing strategy, United Utilities showcases several commendable aspects. Firstly, their active presence across various platforms is worth noting. With a strong presence on Facebook, Twitter, Instagram, and YouTube, they effectively engage with their target audience. Their consistent posting of informative and educational content about water conservation and environmental initiatives demonstrates their commitment to creating awareness and promoting positive actions among their customers.

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After: United Utilities's Successful Social Media Strategy

United Utilities also excels in leveraging user-generated content (UGC). By encouraging customers to share their experiences, stories, and photos related to water conservation and environmental stewardship, the company fosters a sense of community and encourages others to follow suit. This approach not only enhances customer engagement but also acts as a powerful advocacy tool.


While United Utilities demonstrates many positive aspects in their social media strategy, there are still areas that could benefit from improvement. One area that deserves attention is interacting more proactively with followers. Responding promptly to customer queries, comments, and concerns shows a commitment to excellent customer service and fosters a sense of trust and loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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