Case Study: United Natural Foods Social Media Strategy

Eager to learn how United Natural Foods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for United Natural Foods.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


United Natural Foods, Inc. (UNFI) is a leading distributor of natural, organic, and specialty foods in the United States and Canada. Headquartered in Providence, Rhode Island, UNFI operates in both countries, serving a wide range of clients including grocery stores, natural food retailers, and restaurants. With a commitment to sustainable sourcing and promoting healthy lifestyles, UNFI has an active presence on social media platforms.

Before: The Challenges of Social Media Marketing

On social media, UNFI excels in engaging its audience and promoting its brand values. The company regularly shares informative and inspirational content related to natural and organic foods, promoting sustainable agriculture, and educating its followers about the benefits of a healthy lifestyle. By showcasing its products, sharing recipes, and highlighting the stories of its suppliers, UNFI effectively connects with its target audience and fosters a sense of community.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: United Natural Foods's Successful Social Media Strategy

UNFI demonstrates its commitment to social responsibility through its social media presence. The company actively supports various charitable causes and uses its platforms to raise awareness about important issues such as food waste reduction and environmental sustainability. By aligning its brand with these causes, UNFI not only strengthens its reputation but also appeals to socially conscious consumers.


However, there are areas where UNFI's social media marketing strategy could be enhanced. Firstly, the company could improve its engagement with its audience by encouraging more conversation and interaction. Responding to comments, addressing customer queries, and initiating discussions could help UNFI build stronger relationships with its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video