Case Study: United Microelectronics Social Media Strategy

Eager to learn how United Microelectronics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for United Microelectronics.

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United Microelectronics Corporation (UMC) is a leading semiconductor foundry company based in Hsinchu, Taiwan. Established in 1980, UMC operates globally with additional offices and facilities in the United States, Europe, Japan, China, and Singapore. As a foundry, UMC caters to a wide range of clients, including fabless semiconductor companies, integrated device manufacturers, and startups, offering them advanced technology solutions and manufacturing services.

Before: The Challenges of Social Media Marketing

On social media, UMC has implemented several effective strategies to engage with its audience and promote its brand. Firstly, UMC utilizes different social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to reach a diverse audience across various demographics. By maintaining an active presence on these platforms, UMC ensures that it remains visible to its target audience.

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After: United Microelectronics's Successful Social Media Strategy

UMC also creates engaging and informative content to establish thought leadership in the semiconductor industry. Through blog posts, articles, and whitepapers, UMC demonstrates its expertise and shares valuable insights with its followers. This approach not only helps in building trust and credibility but also positions UMC as a trusted partner for its clients.


Furthermore, UMC utilizes social media as a platform to showcase its latest technological advancements and collaborations. By sharing updates about new product releases, strategic partnerships, and industry events, UMC keeps its audience well-informed about its offerings and highlights its commitment to innovation.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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