Case Study: Unisys Social Media Strategy
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Introduction
Unisys Corporation is a global information technology company that provides innovative solutions for businesses and governments worldwide. Founded in 1986, Unisys is headquartered in Blue Bell, Pennsylvania, USA, and has operations in more than 60 countries. The company caters to clients across various sectors, including financial services, healthcare, government, transportation, and retail.
Before: The Challenges of Social Media Marketing
On social media platforms, Unisys successfully utilizes its presence to engage with its target audience. The company actively maintains accounts on major platforms such as Facebook, Twitter, LinkedIn, and YouTube. Through these channels, Unisys shares valuable content, including industry insights, case studies, and thought leadership articles. This approach allows the company to establish itself as a trusted source of information and expertise.
After: Unisys's Successful Social Media Strategy
Unisys has also excelled at leveraging social media for customer support. By promptly responding to queries and concerns raised by customers on platforms like Twitter, the company demonstrates its commitment to customer satisfaction. This real-time engagement helps in building stronger relationships with clients and enhances the overall brand image.
Conclusion
Moreover, Unisys effectively utilizes social media to showcase its corporate culture and values. By sharing employee stories, accomplishments, and community initiatives, the company portrays itself as an employer of choice and a responsible corporate citizen. This human-centric approach helps in connecting with the target audience on a deeper level, fostering loyalty and attracting top talent.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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