Case Study: Unicaja Banco Social Media Strategy

Eager to learn how Unicaja Banco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Unicaja Banco.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Unicaja Banco: Enhancing Social Media Presence to Connect with Customers

Before: The Challenges of Social Media Marketing

Unicaja Banco, a leading financial institution, operates primarily in Spain and has its headquarters in Malaga. With a strong focus on retail banking, it aims to cater to a diverse range of clients, including individuals, SMEs, and corporates. Leveraging the power of social media platforms, Unicaja Banco has developed a robust marketing strategy to engage and connect with its target audience effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Unicaja Banco's Successful Social Media Strategy

Unicaja Banco has successfully utilized various social media channels to establish a strong online presence and engage with its customers. Through regular postings and updates, the bank keeps its audience informed about its latest products, services, and financial trends. It actively encourages dialogue and feedback, creating a sense of community among its followers and clients.


One of the key strengths of Unicaja Banco's social media marketing strategy is its focus on content diversification. The bank shares informative blog posts, videos, and infographics, offering valuable insights into financial topics and addressing the needs and concerns of its audience. By providing relevant content, Unicaja Banco positions itself as a trusted source of financial information, fostering customer loyalty and engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video