Case Study: Under Armour Social Media Strategy
Eager to learn how Under Armour is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Under Armour.
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Introduction
Under Armour, a renowned sportswear brand, operates across multiple countries globally and has its headquarters in Baltimore, Maryland, USA. The company primarily caters to athletes and fitness enthusiasts, providing performance apparel, footwear, and accessories.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Under Armour takes advantage of various platforms to engage with its target audience effectively. Their presence on platforms such as Instagram, Twitter, and Facebook allows them to connect with a broad range of customers, from casual fitness enthusiasts to professional athletes.
After: Under Armour's Successful Social Media Strategy
On social media, Under Armour excels in several areas. Firstly, they have established a strong brand identity by consistently promoting their core values of performance, innovation, and determination. Through compelling storytelling and captivating visuals, they showcase real-life sports moments, inspiring their followers to strive for greatness.
Conclusion
Secondly, Under Armour actively collaborates with influential athletes and fitness influencers. By partnering with individuals who embody their brand's message, they gain credibility and expand their reach to a wider audience. These collaborations often result in engaging and authentic content, further strengthening their connection with their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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