Case Study: Umicore Social Media Strategy

Eager to learn how Umicore is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Umicore.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Umicore, a global materials technology and recycling group, has a strong presence on social media platforms. Headquartered in Brussels, Belgium, Umicore operates in various countries worldwide, including Germany, the United States, China, and South Korea. The company primarily serves clients in the automotive, electronics, and clean energy sectors.

Before: The Challenges of Social Media Marketing

Umicore effectively utilizes social media to engage with its audience and showcase its commitment to sustainability and green technologies. Through regular updates on platforms such as Facebook, Twitter, and LinkedIn, the company shares information about its innovative products and solutions. By highlighting its expertise, Umicore positions itself as a trusted industry leader.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Umicore's Successful Social Media Strategy

One of the key strengths of Umicore's social media strategy is its focus on creating meaningful content. The company regularly shares informative articles, case studies, and videos that educate and inspire its audience. By providing valuable insights, Umicore establishes itself as a reliable source of industry knowledge. Additionally, Umicore actively engages with its followers by responding to comments, inquiries, and feedback, fostering a sense of community and trust.


While Umicore has made significant progress in leveraging social media, there are areas where the company can further improve its strategy. Firstly, Umicore could enhance its use of visuals to make its content more eye-catching and shareable. Infographics, images, and videos can help convey complex concepts in a more digestible format, attracting a larger audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video